At a Fashion Week showcase you can typically expect slim models that are above average in height possibly giving you an idea of what a garment will look like if you were to purchase at some point. This year is a little bit different, at least for the J Crew Spring /Summer 2017 collection. For those who walked into Spring Studios for the J Crew presentation noticed that the models weren’t your standard models in fashion terms, but were average people in the “normal” world.
Creative director Jenna Lyons and womenswear designer Somsack Sikhohounmuong decided to ditch the expectations and go for a sense of inclusion this year. The models in the Spring/Summer 2017 presentation consisted of men, women, students, family, J Crew employees, bloggers and other people of all ages from the community. The women and men ranging from ages of 13-70 allowed its viewers to receive a more realistic inclination of what if would be like to own pieces of this collection.
“All different worlds, people in different stages of their life..It’s all about very “life” kind of things, you know? As a brand we can kind of do that because we do men’s, women’s and kids. I don’t know why we haven’t done it sooner. Having the women come in, we’d give them options maybe three things to try and on and have them pick and hearing what makes a woman feel beautiful is very different from what another woman wants and how she feels beautiful,” states Somsack.
Overall J Crew’s Summer/Spring season has allowed its designers and company as a whole to explore and create a world of diversity. They achieved this oddly by going back to their roots. Ruffles, neutral tones, stripes, models of various colors, sizes and looks have brought J Crew back as a front-runner.